streamer sponsorship
Hidden Cost of Twitch Sponsorships in the Creator Economy
Twitch commands 54% of the live-streaming market, dwarfing Kick’s 11% share. The hidden cost for most emerging streamers is that the bulk of sponsorship revenue never reaches their pockets, swallowed by platform fees, agency cuts, and brand overhead. Understanding Twitch Sponsorships When I first guided a group of up-and-coming