creator economy
Launch Cannes vs TikTok, Which Offers Creator Economy Revenue
Hook For indie filmmakers, TikTok Shoppable Video currently delivers higher direct ticket revenue than a Cannes market launch, though Cannes provides brand-deal leverage and festival prestige. Did you know that 47% of indie filmmakers who dropped their trailers in TikTok’s Shoppable Video segment during last summer’s “Creator Peak”