creator economy ranking criteria

creator economy ranking criteria

3 Painful Truths ADWEEK’s Power List Exposed

In 2024, YouTube logged over 2.7 billion monthly active users, yet ADWEEK’s Power List reveals three painful truths about how creator rankings are decided. These truths expose a shift from surface-level follower counts to opaque, venture-grade due diligence, and they signal a new gatekeeping regime for digital creators.