creator economy
Creator Economy Micro-Influencers Cut Brand Deal Needs By 70%
Virtual brand cafés now generate the largest share of micro-influencer earnings, accounting for 40% of revenue by 2026. This shift reflects a four-fold increase from 2023 and signals a new monetization frontier for digital creators. By 2026, 40% of micro-influencer revenue will originate from virtual brand cafés, up from 12%